A recent article published on CMO.com, “15 Mind Blowing Stats About Retail”, presented some interesting and promising retail statistics. The findings reiterate the importance of the customer experience and provide further evidence Reflect solutions are on the right track, providing an easy, effective way to manage in-store digital media solutions for customer engagement.
Reflect believes a brand's story is ultimately shaped by customer experience, and the right digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By controlling the right digital experiences from the moment customers walk through the door, retailers and brands can increase sales, create a connected onmichannel experience, and gain a competitive edge in today's marketplace.
Of particular interest in the article were #'s 3, 7 and 15.
Proof that the store is still the star! - # 3 - 65% of U.S. shoppers will browse online and buy in-store during the holidays.
Designating people responsible for in-store customer experience is at an all-time high! #7 - When asked who in their companies were responsible for the customer experience, 22 % of retail executives named the CMO--a percentage that increased nearly 50 % during the past year. 6% of retailers have designated chief customer experience officers.
Consistent messaging across all channels and touch points has never been more important! #15 - Retailers are connecting with digitally savvy consumers through a variety of touch points, including the Web (76 %), email (73 %), the store (50 %), and mobile (43 %).
Click here to read the full article!
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Reflect will be a presenting sponsor at the upcoming 2013 Digital Screenmedia Symposium, September 5-6 at the Hyatt Regency O'Hare, Chicago.
Types of screenmedia to be discussed:
- Digital menu boards
- Digital signage
- Self-service kiosks
Topics to be addressed include:
- Screenmedia project success
- Choosing the right screen for the venue
- Interaction through touch, mobile, gestures and more
- The role of the advertising agency
- Future trends
Reflect believes a brand’s story is shaped by each customer’s in-store shopping experience. The right in-store digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By providing the tools to control the digital message from the moment customers walk through the door, Reflect contributes to its clients’ merchandising success at each location.
Don't Miss Our Session - Brand Media in the Real World - Session 1
Thursday, September 5, 2013 - 1:45 - 2:45
Speakers: Mark Bennett, Founder & Executive Producer, Microgigantic and Jennifer Nye, Channel Manager, Wholesale, Kohler Co.
Moderator: Matt Schmitt, Founder & President, Reflect
Brands face many challenges in getting their message in front of the right consumers. This session will address:
- The role of the physical store in telling the brand story
- How in-store compliments digital media efforts from social, mobile, online, and broadcast
- Using brand media that works for the in-store medium
- Technology with a purpose, and using the right tool for the job (video, mobile, interactive)
CLICK HERE for more information about the event.
How to select digital signage hardware
How to select digital signage hardware
Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach. Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital. Consumers today are digitally savvy, they want to be treated well and provided with top-notch service, and they expect technology to be used to add value and assist them. At Reflect, we are helping our clients achieve this seamless approach and enabling them to connect with customers in the real world, at the brick-and-mortar location, with the strategic use of digital media solutions. The ReflectView Software Suite enables networked digital signage, interactive displays, audio and mobile solutions for business applications such as merchandising promotions, customer experience and in-store assisted shopping.